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Archive for 'Use of story'

The “storytelling method” of learning new material

Cal Newport is a PhD student at MIT and author of two books: How to Become a Straight-A Student: The Unconventional Strategies Real College Students Use to Score High While Studying Less and How to Win at College: Surprising Secrets for Success from the Country’s Top Students.
He also has a fascinating blog called Study Hacks: […]

That happened to me once …

Long-term employees, regardless of their job title, become “walking encyclopedias” of organizational information, job tips, short-cuts, political/personal hot potatoes to avoid, historical alliances, technology trial and error, and understanding of how and why things are as they are. When these workers leave an organization, a critical piece of history leaves with them. Losing tacit knowledge […]

A story about making a difference

Watch this very short video to see the power of story at work. We all really do have the ability to make a difference in our own way.
This video is called Simple Truths of Service Inspired by Johnny the Bagger by Ken Blanchard and Barbara Glanz and is one of a series of wonderful short […]

“Made to Stick:” concrete advice for the even the most reluctant self-marketer

Every once in a while you come across a book that is extraordinary—it offers new insight, has some credibility or research behind it, and provides practical “here’s how to do it” advice. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (New York: Random House, 2007) is one […]

Introducing … “Career Kick Start for Recent or Soon-to-be Graduates Program

I’m delighted to announce my new program, Career Kick Start for Recent or Soon-to-be Grads. Brief info below is from the press release. You can also read a more detailed program description. I have another program and a workshop under development as well. More info is available here.
Career Kick Start for Recent or Soon-to-be […]

A definitive guide to writing your own stories

Annette Simmons, author of numerous books, including The Story Factor, has a new title called Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact. In this book, Simmons provides a guide to developing personal stories to cover any scenario we are likely to encounter in […]

A “growth mindset:” yet another reason for exploring our story

As I’ve said before, I believe that communication of strengths and expertise is most successfully achieved through story. The simplest, most efficient and least stressful way to market ourselves is to tell stories to illustrate our attributes. When I work with clients to help them create a portfolio of stories to illustrate their strengths and […]

Story: the ethereal glue of person-to-person marketing

Whether you are the interviewee or the interviewer, your success will depend on how you communicate the ethereal glue … the emotion, passion, excitement, integrity, pride, and enthusiasm that flows between and around the words you use to express the facts. I’m talking about the atmospheric fog that can swirl through the discussion between two […]

Be prepared! How to use stories about your strengths

Roger Carl Schank’s work originally focused on artificial intelligence (AI) and how computers could be programmed based on what we know about how human beings learn. Since then, he has shifted his focus from AI to human intelligence.
In the following quote from pages 84-85 of his book Tell Me a Story: Narrative and Intelligence […]

Stories for self-marketing

Lately I’ve been hearing a lot about marketing for introverts. Maybe it’s because I’m an introvert … or maybe it’s just our turn. Recently I came across an interesting article on the Wall Street Journal website called “Self-Marketing Rules For Successful Introverts” by By Nancy Ancowitz. She writes, “Introverts may excel at marketing other people […]