Archive for 'Story in business'
That happened to me once …
Long-term employees, regardless of their job title, become “walking encyclopedias” of organizational information, job tips, short-cuts, political/personal hot potatoes to avoid, historical alliances, technology trial and error, and understanding of how and why things are as they are. When these workers leave an organization, a critical piece of history leaves with them. Losing tacit knowledge […]
Posted: February 12th, 2008 under Story as knowledge management, Story in business, Use of story, Presenting your personal story, Uncategorized.
Comments: 3
“Made to Stick:” concrete advice for the even the most reluctant self-marketer
Every once in a while you come across a book that is extraordinary—it offers new insight, has some credibility or research behind it, and provides practical “here’s how to do it” advice. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (New York: Random House, 2007) is one […]
Posted: December 23rd, 2007 under Self-marketing, Self-marketing for introverts, Story in business, Use of story, Presenting your personal story, Uncategorized.
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A definitive guide to writing your own stories
Annette Simmons, author of numerous books, including The Story Factor, has a new title called Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact. In this book, Simmons provides a guide to developing personal stories to cover any scenario we are likely to encounter in […]
Posted: November 17th, 2007 under Story in job search, Self-marketing, Story in business, Use of story, Accessing your personal story, Presenting your personal story, Uncategorized.
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Be prepared! How to use stories about your strengths
Roger Carl Schank’s work originally focused on artificial intelligence (AI) and how computers could be programmed based on what we know about how human beings learn. Since then, he has shifted his focus from AI to human intelligence.
In the following quote from pages 84-85 of his book Tell Me a Story: Narrative and Intelligence […]
Posted: September 1st, 2007 under Self-marketing, Self-marketing for introverts, Story in business, Use of story, Accessing your personal story, Presenting your personal story, Job interviews.
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5 reasons to use story from Lori L. Silverman
Lori L. Silverman, editor and author of Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results (highly recommended), offers articles and information about the value of story on her website. In one of her articles called “Five Reasons to Use Stories to Make a Point,” Silverman describes compelling […]
Posted: August 21st, 2007 under Story in business, Use of story.
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The difference between a “pitch” and a “story”
In an article called “Maximize the Sales Power of Your Business Story” Gail Martin says “Stories sell. Stories reach us in a deep and memorable way that sales pitches do not.” She describes five approaches to identify compelling stories that can sell your business:
the story of the owner
the product’s story
the story of the business
customer […]
Posted: August 20th, 2007 under Story in business.
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