possibility…

Every once in a while you come across a book that is extraordinary—it offers new insight, has some credibility or research behind it, and provides practical “here’s how to do it” advice. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (New York: Random House, 2007) is one […]

I’m delighted to announce my new program, Career Kick Start for Recent or Soon-to-be Grads. Brief info below is from the press release. You can also read a more detailed program description. I have another program and a workshop under development as well. More info is available here.
Career Kick Start for Recent or Soon-to-be […]

Annette Simmons, author of numerous books, including The Story Factor, has a new title called Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact. In this book, Simmons provides a guide to developing personal stories to cover any scenario we are likely to encounter in […]

… let’s talk about “readers.” I’m referring to potential employers reading about job applicants on the Internet–specifically in social networking environments. Facebook and MySpace are popular for online socializing and sharing perhaps more information than you might in a “job interview story.” I’ve heard of people posting online that they lie in job interviews. And […]

Whether you are the interviewee or the interviewer, your success will depend on how you communicate the ethereal glue … the emotion, passion, excitement, integrity, pride, and enthusiasm that flows between and around the words you use to express the facts. I’m talking about the atmospheric fog that can swirl through the discussion between two […]

Roger Carl Schank’s work originally focused on artificial intelligence (AI) and how computers could be programmed based on what we know about how human beings learn. Since then, he has shifted his focus from AI to human intelligence.
In the following quote from pages 84-85 of his book Tell Me a Story: Narrative and Intelligence […]

Lately I’ve been hearing a lot about marketing for introverts. Maybe it’s because I’m an introvert … or maybe it’s just our turn. Recently I came across an interesting article on the Wall Street Journal website called “Self-Marketing Rules For Successful Introverts” by By Nancy Ancowitz. She writes, “Introverts may excel at marketing other people […]

John Jantsch is a marketing consultant with an interesting blog and e-newsletter (see Duct Tape Marketing). His May 23, 2007 newsletter featured an article called “What’s the Measure of One Word? Can You or your customers define you with one word?”
Jantsch says that once you find your word–and it’s difficult–use that word to market yourself.
His […]