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Archive for 'Self-marketing for introverts'

“Made to Stick:” concrete advice for the even the most reluctant self-marketer

Every once in a while you come across a book that is extraordinary—it offers new insight, has some credibility or research behind it, and provides practical “here’s how to do it” advice. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (New York: Random House, 2007) is one […]

Be prepared! How to use stories about your strengths

Roger Carl Schank’s work originally focused on artificial intelligence (AI) and how computers could be programmed based on what we know about how human beings learn. Since then, he has shifted his focus from AI to human intelligence.
In the following quote from pages 84-85 of his book Tell Me a Story: Narrative and Intelligence […]

Stories for self-marketing

Lately I’ve been hearing a lot about marketing for introverts. Maybe it’s because I’m an introvert … or maybe it’s just our turn. Recently I came across an interesting article on the Wall Street Journal website called “Self-Marketing Rules For Successful Introverts” by By Nancy Ancowitz. She writes, “Introverts may excel at marketing other people […]