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Archive for November, 2007

A definitive guide to writing your own stories

Annette Simmons, author of numerous books, including The Story Factor, has a new title called Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact. In this book, Simmons provides a guide to developing personal stories to cover any scenario we are likely to encounter in […]

While we’re on the topic of “listeners” …

… let’s talk about “readers.” I’m referring to potential employers reading about job applicants on the Internet–specifically in social networking environments. Facebook and MySpace are popular for online socializing and sharing perhaps more information than you might in a “job interview story.” I’ve heard of people posting online that they lie in job interviews. And […]

The importance of listening

In talking about the value of story and the critical role our stories (or illustrative examples) can play in a “selling situation,” it’s vital that we be mindful of our listeners. This may seem like stating the obvious, but Paul Costello and Madelyn Blair of the Center for Narrative Studies clearly point out the importance […]