Archive for September, 2007
A “growth mindset:” yet another reason for exploring our story
As I’ve said before, I believe that communication of strengths and expertise is most successfully achieved through story. The simplest, most efficient and least stressful way to market ourselves is to tell stories to illustrate our attributes. When I work with clients to help them create a portfolio of stories to illustrate their strengths and [...]
Posted: September 10th, 2007 under Accessing your personal story, Carol Dweck, Use of story.
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Story: the ethereal glue of person-to-person marketing
Whether you are the interviewee or the interviewer, your success will depend on how you communicate the ethereal glue … the emotion, passion, excitement, integrity, pride, and enthusiasm that flows between and around the words you use to express the facts. I’m talking about the atmospheric fog that can swirl through the discussion between two [...]
Posted: September 10th, 2007 under Job interviews, Self-marketing, Use of story.
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Be prepared! How to use stories about your strengths
Roger Carl Schank’s work originally focused on artificial intelligence (AI) and how computers could be programmed based on what we know about how human beings learn. Since then, he has shifted his focus from AI to human intelligence.
In the following quote from pages 84-85 of his book Tell Me a Story: Narrative and Intelligence [...]
Posted: September 1st, 2007 under Accessing your personal story, Job interviews, Presenting your personal story, Self-marketing, Self-marketing for introverts, Story in business, Use of story.
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