possibility…

John Jantsch is a marketing consultant with an interesting blog and e-newsletter (see Duct Tape Marketing). His May 23, 2007 newsletter featured an article called “What’s the Measure of One Word? Can You or your customers define you with one word?”

Jantsch says that once you find your word–and it’s difficult–use that word to market yourself.

His article started me thinking about story. If we want to be successful in life, if we want to be “outstanding in a field,” we need to know what makes us different and outstanding. We must be conscious of our stories and we need to be able to communicate the essence of what makes us best suited to meet the needs of a client, employer, university, etc. Boiling it down to one word, as Jantsch suggests, would enable us to be crystal clear.

To quote John Janstch, “What’s your word?”