possibility…

Lori L. Silverman, editor and author of Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results (highly recommended), offers articles and information about the value of story on her website. In one of her articles called “Five Reasons to Use Stories to Make a Point,” Silverman describes compelling reasons to use story in communicating whenever possible. Stories:

1. deliver a memorable message that’s easy to retell
2. captivate your audience and increase listening
3. enable the listener to integrate the information with their own thoughts and knowledge
4. touch your listener on an emotional level and initiate change
5. create a connection between you as the storyteller and your listener

Visit the website for “featured stories,” and links to additional resources and upcoming conferences.