The difference between a “pitch” and a “story”
In an article called “Maximize the Sales Power of Your Business Story” Gail Martin says “Stories sell. Stories reach us in a deep and memorable way that sales pitches do not.” She describes five approaches to identify compelling stories that can sell your business:
- the story of the owner
- the product’s story
- the story of the business
- customer stories
- the story of “your mission”
She adds, “Telling the Real Story of your business makes a powerful connection with potential customers. It can be the springboard to compelling media coverage. It can differentiate you from competitors in ways they can’t copy.”
Gail Z. Martin is owner of DreamSpinner Communication and helps US and Canadian companies “tell the Real Story of their business.”
Posted: August 20th, 2007 under Story in business.
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