Archive for August, 2007
Stories for self-marketing
Lately I’ve been hearing a lot about marketing for introverts. Maybe it’s because I’m an introvert … or maybe it’s just our turn. Recently I came across an interesting article on the Wall Street Journal website called “Self-Marketing Rules For Successful Introverts” by By Nancy Ancowitz. She writes, “Introverts may excel at marketing other people […]
Posted: August 22nd, 2007 under Self-marketing for introverts, Self-marketing, Use of story.
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The essense of your best story in a word
John Jantsch is a marketing consultant with an interesting blog and e-newsletter (see Duct Tape Marketing). His May 23, 2007 newsletter featured an article called “What’s the Measure of One Word? Can You or your customers define you with one word?”
Jantsch says that once you find your word–and it’s difficult–use that word to market yourself.
His […]
Posted: August 22nd, 2007 under Self-marketing, Use of story.
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Appreciative Inquiry: the story of the best imaginable
In working with individuals on career development issues, I combine Appreciative Inquiry (AI) with story or personal narrative. AI is the power of story combined with the individual’s strengths and successes and wrapped in the best that they can imagine–the individual’s dream.
One of my favourite explanations of AI is from the book, Locating the Energy […]
Posted: August 21st, 2007 under Appreciative Inquiry (AI), Use of story.
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5 reasons to use story from Lori L. Silverman
Lori L. Silverman, editor and author of Wake Me Up When the Data is Over: How Organizations Use Stories to Drive Results (highly recommended), offers articles and information about the value of story on her website. In one of her articles called “Five Reasons to Use Stories to Make a Point,” Silverman describes compelling […]
Posted: August 21st, 2007 under Story in business, Use of story.
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Does your story show through your resume?
In an article in BusinessWeek (February 22, 2005), Liz Ryan said: “We are emerging from a dull age in which the dominant paradigm was that your resume had served its purpose if it listed your jobs and employers in a reasonably accurate fashion. Yuck! There’s no story in that. The fact is, you did what […]
Posted: August 21st, 2007 under Story in job search, Writing resumes.
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The difference between a “pitch” and a “story”
In an article called “Maximize the Sales Power of Your Business Story” Gail Martin says “Stories sell. Stories reach us in a deep and memorable way that sales pitches do not.” She describes five approaches to identify compelling stories that can sell your business:
the story of the owner
the product’s story
the story of the business
customer […]
Posted: August 20th, 2007 under Story in business.
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Why use story during a job interview?
Read a succinct and fascinating discussion of the value of story for career development by Katherine Hansen. In an excerpt from her forthcoming book, Tell Me about Yourself: Storytelling that Propels Careers, Hansen offers 10 reasons for using story in your job search. Some of my favourites include:
story establishes your identify and reveals your […]
Posted: August 20th, 2007 under Use of story, Job interviews.
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